In her decades of nonprofit leadership, Laura has served in multiple executive roles, helping lead mission-driven organizations to thrive and reach increased growth, capacity and impact in communities. She believes that successful organizations center mission, vision, and culture to lead smart strategy, and has an uncompromising commitment to invest in and empower people who bring a diversity of skills, backgrounds and perspectives. At PIN, Laura is thrilled to lead a talented and passionate team, and to build on our essential, lifesaving work in our shelters and communities. Prior to joining PIN, she held various executive roles overseeing fundraising and development, systems infrastructure, and marketing and communications. She holds a Bachelor of Arts degree in Journalism from the University of Southern California and more recently a Certificate in Non-Profit Executive Management from Georgetown University. A lifelong animal lover and devoted cat co-parent, Laura has a deep volunteer background in Bay Area animal welfare.
To reach out to Laura, please email ceo@petsinneed.org.
Jeanne Wu, Director of Human Resources
Jeanne came out of retirement in 2024 for Pets In Need! Previously she served at the Humane Society Silicon Valley for 15 years where she held Executive level roles in HR, Volunteer Programs, Humane Education, Operations and Pet Services. Prior to HSSV she worked in executive roles in high tech software companies in Human Resources. Jeanne is a “foster fail” many times over and is pictured with her dog, Joey, an HSSV alum. She lives with her husband and four cats.
Laura Birdsall, Director of Behavior and Medical Services
Laura oversees operations and shelter staff at both of our locations. Having served in leadership roles in sheltering for 14 years, she brings extensive experience in shelter operations management from Humane Society Silicon Valley, San Francisco SPCA, Placer SPCA, and others. Laura has a BS in Wildlife, Fish, and Conservation Biology with an emphasis in Animal Behavior from UC Davis.
Dr. Barbara Laderman-Jones, Principal of Veterinary Medicine
Dr. Barbie is the 3rd veterinarian in the world (yes, the world!) to have completed a 3-year residency in Shelter Medicine and has held leadership roles at San Francisco SPCA, Placer SPCA, and others. She brings a level of expertise and knowledge that has already helped grow a culture of excellence and professional rigor in both of our shelters. Dr. Barbie is a Certified Animal Welfare Professional, is Board Certified in Shelter Medicine, has a DVM from the Atlantic Veterinary College at the University of Prince Edward Island, an MS from Wayne State University, and a BS from Michigan Technological University.
Ali Kagawa, Director of Development and Communications
With over 15+ years of experience in philanthropy, Ali brings enthusiasm, expertise, and a passion for health care to further our mission of saving lives and uniting families. Most recently, she led the digital communications and digital fundraising teams at Lucile Packard Foundation for Children’s Health, raising critical funds for Stanford Medicine Children’s Health, and served as a consultant for Kristi Yamaguchi’s Always Dream. An award-winning video producer, Ali’s work has been nationally recognized in the Shorty Awards, film festivals, and even People Magazine. When she’s not working or volunteering, you can usually find her on the hiking trail with her partner Randy, in the Little League dugout cheering on her son Kanoa, or tending to her grumpy senior cat Fiona.
Lauren Wickman, Director of Animal Care and Outcomes
Lauren, a Bay Area native from Sunnyvale, brings over 15 years of experience in operations within both nonprofit and for-profit sectors. She has been a passionate advocate for innovation in employee, animal, and client experiences. During her time at the Humane Society Silicon Valley, Lauren held various leadership roles and was part of the team that established HSSV as the world’s first model animal shelter. Lauren was integral to helping HSSV meet all the standards set by the Association for Shelter Veterinarians. Now she brings her extensive expertise in animal welfare to Pets In Need, first as Medical Manager and now as Director of Animal Care and Outcomes. She is a Fear Free certified professional, holds animal CPR certifications, and has significantly contributed to implementation of AAHA standards in several hospitals. In her personal life, she enjoys spending time with animals, hiking, baking, and watching sci-fi with her fiancé.